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Why I'm Sending 80+ Emails This Black Friday š
Victor Godsk
November 09, 2025
Hey, it's Victor from Obzia.
Black Friday is coming up fast.
And on that single day, I'll be sending 80+ emails across my clients.
That might sound crazy, but here's the thingā¦
If you're not ramping up your email volume during your Black Friday sale, you're leaving too much money on the table.
Keep reading for my advice on how to capitalize on demand in these next few weeks.
Send Daily During Black Week
Most brands stick to their normal email schedule during the biggest sales week of the year.
That's an obvious mistake.
When your sale is live, and itās Black Week, you should be sending at least one email per day.
Minimum.
Why? Because your subscribers are actively shopping. They're comparing deals. They're ready to buy.
If you're only showing up 2-3 times that entire week, you're invisible compared to brands that are showing up daily with fresh angles, flashy emails, and good reminders.
Black Friday Itself? Go Even Harder
On Black Friday specifically, you should be sending 2-4 emails depending on how aggressive you want to be.
Hereās what that will look like for some of our clients:
2 emails (conservative approach):
Email 1: Shop our Black Friday Sale!
Email 2: Don't miss Black Friday savings
3 emails (fits most brands):
Email 1: Shop our Black Friday Sale!
Email 2: Don't miss Black Friday savings
Email 3: Final hours of our biggest deals (plain text email)
4 emails (for aggressive brands with lots of traffic):
Email 1: Shop our Black Friday Sale!
Email 2: Black Friday Gift Guide
Email 3: Stock is running low, don't miss out!
Email 4: Final hours of our biggest deals (plain text email)
The key is matching your volume to your brand's size, your brandās image, and how engaged your list is.
And exclude anyone who already purchased that day, so they're not getting hit with the same offer over and over.
Why This Works
Black Friday is the one day where people expect more emails.
They're hunting for deals.
They're checking their inbox constantly.
They want to be reminded about your sale before it ends or before items sell out.
My Favorite Email of the Day
The email: Click here to view Ā»
Subject line: Kitsch Holiday Gift Guides are HERE š
The brand: Kitsch
My thoughts: Good example of how you can send a fresh and interesting email during your Black Friday sale, instead of just pushing your offer. Plus, itās the perfect season for gift guides, even if you only sell a couple of products, so donāt sleep on them!