Want Better Email Results? Copy What These 2 Brands Are Doing...

Author

Victor Godsk
August 03, 2025

Hey, it’s Victor here.

Happy Sunday!

Today, I want to talk about something most ecommerce brands overthink.

“How often should I send emails?”

“What kind of emails should I even send?”

So to answer both and end the conversation once and for all, I’ve gone ahead and analyzed exactly what fast-growing ecommerce brands (Lemme and BRĒZ) are doing with email right now.

Let’s break it down.

Brand #1: Lemme

Who they are: Lemme is Kourtney Kardashian’s wellness gummy brand.

Lemme is one of the most consistent senders I’ve seen.

If I had to describe their email strategy briefly, I’d say they’re relatable, trendy, and always showing up.

  • Sending cadence: 3–6 emails per week

  • Subject line style: Casual, emoji-filled, trend-driven. Such as “Hot girl summer just got an upgrade”

  • Brand voice: Feels like a friend or influencer texting you, not a brand

  • Main content types:

    • New launches: always followed by multiple angles (education, bundles, reviews)

    • Sales: spaced every 2–3 weeks, supported by 3–5 follow-ups

    • Bundles & build-your-own kits: to increase AOV

    • Pop culture + wellness: “Main character energy” “Cozy girl routine”

    • Kourtney pops in often: for credibility and founder touches

My key takeaway from Lemme:
They clearly understand their target audience. They keep the content fresh. You never feel like you're reading the same email twice, even if they send multiple emails a day.

Brand #2: BRĒZ

Who they are: BRĒZ sells microdosed drinks designed to help you relax without alcohol.

BRĒZ has taken a different path than most when it comes to email strategy. They’re focused much less on hype, and way more on intention.

  • Sending cadence: 4–7 emails per week

  • Subject line style: Direct and emotionally tuned. Such as “Feeling off lately?” and “Let this weekend be slower”

  • Brand voice: Gentle, friendly, grounded, and wellness-led

  • Main content types:

    • Educational focus: on ingredients, mental health, and sleep

    • Founder check-ins: lots of plain text emails and personal touchpoints

    • Recipes & product spotlights: tied to mood or moments

    • Social proof: but subtle (never in-your-face or buy, buy, buy)

    • Quizzes, bundles, starter kits: focused on trial and trust

My key takeaway from BRĒZ:
Their emails are focused on trust and value. They don’t need heavy discounting or constant promos to generate a ton of revenue. They use the lack of “hard selling” to make their brand feel more premium.

What You Can Learn (And Steal)

✅ Send more than you think
Minimum 3-5 emails per week is normal for these brands, because they know (and literally see) that consistent email touchpoints drive revenue.

✅ Use different formats to keep it fresh
Lemme uses bold imagery and a ton of infographics. BRĒZ sends a lot of plain-text emails and recipes. Mixing formats like this prevents content-fatigue.

✅ Rotate your angles
You don’t need to reinvent the wheel or be the most creative marketer in the world to generate a lot of sales. Just shift the lens between…

  • Product launches

  • Educational content

  • Lifestyle angles

  • Founder touchpoints

  • Offers and promos

  • Seasonal and emotional angles

✅ Match your tone to your product
Lemme is playful and loud. BRĒZ is slow and steady. Both feel natural because they know who they are and who they’re speaking to.

✅ Email ≠ just promos
BRĒZ barely discounts. Lemme does. Both win. The content itself is what drives the engagement. Not just the offer.

My Favorite Email of the Day

The email: Click here to view »

Subject line: This might be why you’re always tired...

The brand: First Day

My thoughts: This email leads with a relatable pain point that their typical customer probably feels every single day. And just like Lemme does well, this email uses a clear infographic to bring the copy to life and not just tell you about the problem, but make you feel the problem.

That’s it for today’s email.

Until next time,
Victor from Obzia

P.S. if you want to maximize email revenue like Lemme and BRĒZ, let’s chat »