The Playbook for Squeezing the Most Out of Promotions 💰

Hey, it’s Victor here!

Most brands completely underplay their promos when they finally run one.

They send 2-3 emails, see a quick spike in revenue, and think that’s all there is.

But that’s just scratching the surface.

Here’s the exact promo strategy we use at Obzia to add 5, 6, and even 7 figures in extra revenue during sales for clients.

Step 1: Build Anticipation

Send a teaser email 1-2 days before your promo starts.

But keep in mind, the teaser email is not intended to drive sales.

You use it to get your brand on the radar so people are already thinking about you when the deal drops.

Simple copy like “Something big is coming” or “Mark your calendar for [date]” is more than enough here.

Step 2: Go Big on Launch Day

When the sale starts, clarity wins.

• Put the offer front and center in the email.

• Add a big and clear CTA above the fold.

• Show products or categories further down the email to make it quick and easy to start browsing for the sale.

Optional but powerful: send a second launch email later the same day.

Could be a plain text email or just a slightly tweaked design of the first launch email.

Easy, extra lift in revenue. Not much effort required.

Step 3: Keep Reminding Them!

Not everyone opens your launch email.

Not everyone opens your first or second reminder.

That’s why multiple reminders matter… But they shouldn’t all just look the same.

To do that, mix in:

• Direct offer-reminder emails → straightforward offer plug and urgency.

• Content-driven reminder emails → product benefits, social proof, or education, while still mentioning the sale with a banner or bottom-section in the email.

This keeps your emails fresh while still pulling people into the current sale you’re running.

Step 4: The Final Push

The last day is often the biggest revenue day.

Fence-sitters finally buy when they know time’s almost up.

Send a clear “last chance” email early in the day with the deadline visible.

And if you want to be aggressive, you can also send a second “final hours” email in the evening.

Countdown timers + bestseller highlights work great here.

Step 5: Remember… Don’t Sleep on SMS

Email drives the bulk of sales, but SMS can easily amplify your results during a sale.

Use it where it counts most:

• Launch day (announce the offer).

• Final day (last chance reminder).

Keep those SMS campaigns short, clear, and direct.

Don’t go crazy and overspend on SMS credits. A longer SMS rarely ever results in more sales.

Bonus: If you want to get fancy here, retarget people who clicked through a sales email but didn’t purchase — with a slightly sweeter SMS offer.

Want the Full Guide?

That’s the playbook. Use it for your next promo, and you’ll squeeze way more out of every sale.

👉 Want the full email & SMS promo guide with real email examples? Grab it here »

My Favorite Email of the Day

The email: Click here to view »

Subject line: Restocked: All Canvas Equipment!

The brand: Duck Camp

My thoughts: Even though this is a simple back-in-stock email, the brand does an amazing job at creating those “outdoor survival” vibes with the design and content.

The only thing I’d personally change with this email is to place the first CTA higher up, so recipients aren’t forced to scroll much on their phones to locate a call-to-action button.

Helpful Links Worth a Look

• Cool educational email we created for a client

• Quick before & after case study results

• How to use email marketing to improve paid ads ROI

That’s it for today!

Until next time,
Victor from Obzia

P.S. Want me to look through your account and give you a free 60-day roadmap for scaling your email & SMS channel? Book a quick discovery call with me here.