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Something Weird Happens In 2026 🤔
Victor Godsk
December 17, 2025
Hey, it's Victor from Obzia.
Something weird happens this January…
People who haven't stepped foot in a gym all year suddenly sign up for memberships.
People who've been saying "I will stop this bad habit starting Monday" for months finally pull the trigger.
People spend money on things they've been putting off forever.
Why is that?
Because the “new year” helps create a psychological reset that makes people actually believe they can change.
And if you understand how to tap into that, your emails can make you a lot more money early 2026.
The "Fresh Start Effect" Is Insanely Powerful
There's actual research on this.
It's called the Fresh Start Effect, and it explains why people are way more likely to pursue goals after temporal landmarks...
New years, birthdays, the start of a new month, even something as simple as Mondays.
But January 1st is the biggest one.
Your subscribers genuinely feel like they're starting with a clean slate. Past failures don't count anymore. This time is different.
And that mindset makes them 10x more likely to buy products that support the person they want to become.
So tap into that mindset late December and in January with your emails.
Easy win!
Ideation Examples From Our Clients
Sleep-wellness brand:
Before you make your 2026 goals… Fix your sleep
The resolution most people forget to make
Ready to finally sleep better in 2026?
Fitness equipment brand:
Don't regret not taking action in 2026
Stop starting over. Start seeing results.
Drop inches this year, without the gym
Don’t just copy the typical “New Year, New You” emails.
Get creative.
Talk To Their Identity, Not Just Actions
People don't just want to DO different things in January. They want to BE different people.
❌ They don't just want to work out.
âś… They want to be the type of person who works out.
❌ They don't just want to eat healthy.
âś… They want to be someone who prioritizes their health.
So your emails shouldn't just sell features.
They should sell identity transformation, to get people to actually want to take action and buy your product.
My Favorite Email of the Day
The email: Click here to view »
Subject line: Pics or it didn't happen ✨
The brand: Blume
My thoughts: This “rewind” email is an easy, yet interesting and engaging one to send at the end of the year. Share your brand’s biggest events, wins, and launches of the year.