Revealing 3 of My Black Friday Emails ✉️

Author

Victor Godsk
November 25, 2025

Hey, Victor here.

Black Friday is finally happening this week!

Below, you'll see 3 real Black Friday emails we sent for clients last year that you can take inspiration from.

Black Friday Email Example #1

Subject line: Our biggest sale ever is LIVE (30% OFF) ⚡

Preview text: Your dream body is a few clicks away

Why it works:

  • Bold, clean design that immediately shows the offer

  • Product benefits front and center (replaces your gym membership)

  • Social proof with rating and review count

  • Urgency added with "flying off our shelves"

  • Multiple CTAs throughout the email

The combination of a percentage discount + free gifts makes the deal feel even bigger than it is.

Black Friday Email Example #2

Subject line: Bark Friday is LIVE - 25% Off!

Preview text: Our bestselling supplement is now yours for less

Why it works:

  • Simple, punchy design with the discount up front

  • Educational angle showing "a day in the life" with the product

  • Breaks down benefits by time of day (makes it tangible)

  • Uses humor and personality throughout

  • Trust badges at the bottom (HuffPost, BuzzFeed, NYT)

Great example of how you don't need a complex offer to make Black Friday work.

Black Friday Email Example #3

Subject line: BOGO FREE on all scents ✨

Preview text: Black Friday's Hottest Deal

Why it works:

  • Offer is crystal clear in the headline

  • Uses scarcity language ("most irresistible Black Friday yet")

  • Clean product imagery that shows exactly what you're getting

  • Promo code displayed in bold for easy checkout

  • Trust icons at the bottom (vegan, cruelty-free, fast delivery, etc.)

We typically see BOGO offers perform incredibly well on Black Friday because they feel like massive value.

The Common Thread

Notice what all 3 of these emails have in common?

They're not overcomplicated.

The offer is clear within 2 seconds of opening the email.

The design supports the message without getting in the way.

People are ready to buy on Black Friday. Don’t add unnecessary friction.

My Favorite Email of the Day

The email: Click here to view »

Subject line: OUR BIGGEST SALE OF THE YEAR

The brand: Bite

My thoughts: This brand is typically very creative and/or educational with their emails, but even their Black Friday emails are as simple as they get. Minimal copy, impossible-to-miss headline, and clear + simple offer.

May this Black Friday be your best ever!

Until next time,
Victor from Obzia

P.S. Want a $50M+ email team to grow your email channel after this November? Book a call with me here.