One Tweak = 26% More Recovered Carts 🛒

Hey, it’s Victor here from Obzia.

I’ve got a tip for you today to increase your Abandoned Cart and Abandoned Checkout flow conversions.

We did this exact thing for an ecommerce brand client recently and saw a 26% increase in cart recovery sales.

Let’s go.

Leverage Your Free Shipping Threshold

If your ecommerce brand offers free shipping over a certain order value…

(i.e. free shipping above $100 orders)

Then you can leverage exactly that in your cart & checkout abandonment flows to drive more sales.

People LOVE free shipping.

Some consumers literally won’t shop from a brand if they have to pay for shipping.

Plus, you’re already giving people free shipping if their order qualifies for it anyway.

So make it extremely clear in the cart abandonment emails they receive – that their order ships free.

Sometimes, that’s all the nudge they need to go back and click purchase.

How To Configure This

First, add a “trigger split” before the first cart abandonment email.

Trigger split definition: $ value is at least 100

Then, you’ll have a ‘Yes’ and a ‘No’ path with the same emails in each path, but with slight differences.

Yes path (For people with a cart value OVER $100)
👉 Highlight in these cart abandonment emails that their order ships free. This will increase conversions.

No path (For people with a cart value UNDER $100)
👉 Highlight in these cart abandonment emails that orders over $100 ship free. This can help you increase AOV.

My favorite email of the day

The email: Click here to view »

Subject line: It’s getting hot in here 🔥🔥

The brand: Lemme

My thoughts: I’m a sucker for emails that play on relevant, trendy language, such as “hot girl summer” in this example. Makes the reader subconsciously feel closer to the brand and makes the brand more likeable.

Helpful links worth a look

• The top 5 emails as a $40M email marketer

• Do THIS to 3x your email list growth

• How to make your ecommerce emails 10x better
  

Feel free to reply to this email with any questions you have!

Until next time,
Victor from Obzia

P.S. Want a free audit of your ecommerce brand’s email strategy? Book a call with me.