My 5 Laziest Email Marketing Tips That Make Money 😴🤑

Hey, it’s Victor from Obzia.

You know, not everything in email marketing has to be complicated…

Sometimes the “lazy” stuff performs just as well (if not better) than those over-engineered strategies that make email marketing seem overly advanced.

So below, you’ll see my 5 almost-too-easy tips for getting better results with email.

1) Reuse Top Campaigns

That campaign that crushed it 6 months ago? Send it again.

No, your subscribers won’t notice… They’re not sitting around memorizing your emails.

New email subscribers will see it for the first time.

Old email subscribers won’t remember. Easy win.

2) Use 30-50 Word Plain Text Emails

Plain text emails are underrated, and some of the easiest money you’ll make.

And interestingly enough, we’ve seen them often perform even better the shorter they are, especially around more exciting brand updates (sale reminders, restocks, product launches, etc.)

You don’t always need to have some groundbreaking concept or angle to send out a plain text email.

Keep some of them below 50 words total, and you’ll be surprised about the results.

They don’t look like marketing, and they get the core message across FAST, which is exactly why they work.

3) Segment Like You’re Lazy

Forget 20 micro-segments. You don’t need them.

Stick to 3 main segments.

• Very engaged

• Broad engaged

• Full list

Then send:

• ~65% of your emails to very engaged

• ~30% to broad engaged

• ~5% to the full list

This keeps deliverability healthy, keeps you in the inbox, and still gives you a chance to wake up less active profiles before they’re gone.

4) Drop Winners Into Flows

If a campaign crushes it, why not make it work on autopilot?

• Ingredient breakdown email → Add it to your Abandoned Checkout flow

• “How to use the product” email → Add it to your Post-Purchase flow

• Brand story email → Add it to your Welcome flow

Your best content shouldn’t just win once. It should live in your flows forever.

Easy way to turn your one-time wins into 24/7 revenue.

5) Double Down on Winning Angles

If a concept works well, milk it.

Say you send an email about how your product helps with better sleep, and it performs well.

Next month, send another on the same concept, but with a new spin:

• “Why our customers sleep better than ever”

• “3 ways to improve your nighttime routine”

• “The surprising link between [product] and better mornings”

Same core angle, slightly different takes.

The Bottom Line…

“Lazy” doesn’t mean careless when it comes to email (as long as you know what you’re doing).

It just means doing more of what already works, and cutting out the busywork that doesn’t work.

My Favorite Email of the Day

The email: Click here to view »

Subject line: The Sale before the Sale starts NOW

The brand: Dr. Squatch

My thoughts: I like this a lot. They turned an offer-based email into something much more intriguing by playing the mystery gifts angle.

And running this type of “sale before the actual sale” is a pretty clever way to drive extra purchases without dragging out the real Labor Day sale for too long and fatiguing the interest around it.

Helpful Links Worth a Look

• We’re hiring an email copywriter! Apply here »

• See how we build each core flow at Obzia

• One of the craziest (and fastest) client results we’ve achieved

That’s it for today’s email!

Until next time,
Victor from Obzia

P.S. We’re getting closer and closer to Q4 and BFCM… If you want to dial in your email & SMS channels before it’s too late, book a quick discovery call with me here.