How to Scale Your Email Channel to $100K/mo 📈

Author

Victor Godsk
August 07, 2025

Hey, it’s Victor here from Obzia.

If I had to take an ecommerce brand’s email revenue from $0 to $100,000/month…

Here’s exactly what I’d do, and have done, to get there.

Before anything else, I’d launch a simple popup with a clear offer. 10% or 15% off.

Why?

Because this is what fuels your list growth. More people on the email list, more people to sell to.

Make the offer big and bold.

Only ask for the email.

Set it to show after 7 seconds. Done.

Aim for an 8%+ submit rate.

Set Up These Exact Flows

These flows drive 90% of your automated revenue. No need to overthink it.

Here’s what I’d build first:

  • Welcome Series

    • 5-8 emails

  • Site Abandonment

    • 1-2 emails

  • Browse Abandonment

    • 2-4 emails

  • Abandoned Cart

    • 4-7 emails

  • Abandoned Checkout

    • 4-7 emails

  • Post-Purchase

    • 5-7 emails

  • Winback

    • 2-3 emails

  • Sunset Flow

    • 1 email

Get these right before trying to build out anything advanced.

Copywriting? Don’t Reinvent. Reuse.

I wouldn’t start from scratch.

Instead, I’d pull proven angles from what’s already working for the business in other areas, such as ads, influencer angles, landing pages, TikToks, reviews, etc.

If something drives sales elsewhere, it’ll likely work in email too.

Build off that. Then test from there.

Design for Skimmers

Today’s customer scrolls fast. Design your emails like it.

Use big headlines, clean layouts, short sections, big CTA buttons, and infographics to carry the message.

The goal: get the point across fast in every email.

Send 3-4x/Week

Anything less is a bit unserious if you actually want to maximize revenue.

Send 3–4 emails per week and split up the content like this:

  • 70–80% content-driven emails

  • 20–30% promo-driven emails

That balance keeps people engaged and ready to buy (even at full price).

Segmentation = Keep It Simple

You don’t need 20 segments.

Most of your revenue will come from sending to a healthy 60–90–180 day engaged list.

Hit your full (or at least expanded) list 1–2 times per month to actively re-engage more and more profiles on your list.

Exclude recent buyers and bounces.

Test What Matters

Focus testing on high-traffic areas:

  • Popups

  • Abandonment flows

  • Campaigns

And when something works well for your campaigns? Reuse it in flows.

That’s The $100k/mo Roadmap

It sounds super simple, but this is literally how we’ve helped over 45 ecommerce brands scale their brands with email.

Also, I recently made a video covering exactly this topic if you want a deeper breakdown.

Click here to watch the full walkthrough »

My Favorite Email of the Day

The email: Click here to view »

Subject line: Live Show starting NOW!

The brand: Three Ships

My thoughts: I like what they’re doing here because it’s something most brands don’t even think about. Email isn’t just for product education or immediate purchases. You can also use it to drive thousands of eyeballs and attention to other channels in seconds, so you can grow your brand’s presence there.

Hope you found this valuable!

Until next time,
Victor from Obzia

P.S. if you want us to scale your brand’s email channel, book a discovery call with me here »