How Email Amplifies Every Dollar You Spend on Ads 📊

Hey, happy Friday!

It's Victor from Obzia.

Everyone knows email and ads work together.

That's not new or groundbreaking information.

But what's KEY to understand as you scale, is the actual math behind how top-tier email marketing amplifies your paid ads performance.

Let’s crunch some numbers.

Same Ad Spend, 3x Email List Size

Let's say you're driving 40,000 site visits per month to your brand’s website with paid ads.

Having an optimized pop-up vs. a mediocre one on your website will QUICKLY improve your return on ad spend.

Scenario 1: Mediocre pop-up (4% submit rate)

• 40,000 visits × 4% = 1,600 new email subscribers per month

Scenario 2: High-performing pop-up (12% submit rate)

• 40,000 visits × 12% = 4,800 new email subscribers per month

That's an extra 3,200 email subscribers every single month just from having a better pop-up.

3x the list growth from the same traffic.

Now, all of those extra subscribers enter your Welcome flow. They start receiving your campaigns. They enter your abandonment flows when browsing your site.

You now have 3x the conversion opportunities over a longer time period.

So while they’re still seeing your ads and retargeting ads, they’re also being educated, nurtured, and primed to buy through consistent campaigns and targeted flows.

Good Email Marketing Decreases Your CAC

Here's where it gets interesting.

The difference between bad email marketing and great email marketing can mean anywhere from 5% lower CAC to 40% lower CAC over a longer period.

Let's say your current CAC is $50.

With basic email marketing (bare minimum flows, inconsistent campaigns, poor-quality content):

• Email does some work converting people who didn't buy immediately

• Email can help CAC drop to $47-$48

With great email marketing (optimized flows, consistent campaigns, strong strategy):

• Email helps converts a significant portion of people who didn't buy on first visit

• Email can help CAC drop to $33-$36

Same ad budget. Same traffic sources.

The main difference is how much work your email channel is doing to help convert people who didn't buy immediately.

Mastering Email Unlocks Extra Growth

Below is a screenshot of what dialed-in email performance looks like for one of our newly-onboarded clients over the last 30 days.

This brand has a great product and strong demand.

Obzia isn’t THE reason this brand is scaling. They would’ve grown regardless.

However…

Because their email & sms marketing is dialed-in with optimal sending frequency, weekly tests, and the most up-to-date strategies, they're acquiring more customers from the same ad spend and outbidding competitors with lower CAC.

My Favorite Email of the Day

The email: Click here to view »

Subject line: Turns out complaints are helpful

The brand: Alyve

My thoughts: Super cool approach. Most brands would never share customer complaints in an email. This one does exactly that, but spins it to something positive by also saying how they fixed each “issue”.

It's transparent in a way most brands are terrified to be, which in itself helps build trust with customers.

Until next time,
Victor from Obzia

P.S…

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