Breaking Down 3 Perfect Ecommerce Emails đź‘Ź

Author

Victor Godsk
August 12, 2025

Hey, Victor from Obzia here!

Over the years, I’ve looked at thousands of ecommerce emails.

Some good. Some decent. Some terrible.

But every now and then, I come across a few emails that are damn near perfect.

Today, I’m breaking down 3 of them for you, so you can steal the ideas and apply them to your own email marketing.

Let’s roll.

Bite: Value Above the Fold

Bite

Here, Bite skips the typical “slow buildup” we see in many emails.

They’ve taken the usual “big hero image + copy underneath” structure and flipped it.

They pack the core message, product benefits, and of course the CTA button right into the header of the email.

You get all the key info right away, above the fold, without having to scroll.

Then, below the fold, they’ve added some visual social proof to back it all up.

Great email.

Magic Mind: The Single Ingredient Zoom

Magic Mind

Here, Magic Mind took one of the ingredients (Lion’s Mane) from their product and built a whole email focused on literally just that.

Why it’s there…

What it does…

And why you should care about it.

All of it explained with simple language their customers could repeat to a friend who knows nothing about it.

Zooming in on one ingredient like this is an easy content goldmine for your own emails.

Big fan of this approach.

Big Blanket: Curiosity Clickbait

Big Blanket

Here, Big Blanket does something creative you don’t really see often.

They tease your curiosity by mentioning a best-selling product, but without actually showing or mentioning what the product is.

They practically force you to click in order to close the open loop they created in your brain.

Plus, it’s one of the most simple emails I’ve ever seen…

We’re looking at 15-20 words total for an email that most likely drove a ton of clicks to their website.

I love when a brand does something out of the ordinary like this.

Today’s Takeaway

Most brands keep recycling the same safe templates and structures.

They’ve seen what a competitor does, then do the exact same thing, and never get creative with it.

But when you’re not afraid to once in a while break the pattern, whether it’s with the layout, the copy, the graphics, or the angle — that’s how you can successfully stand out in a crowded inbox.

My Favorite Email of the Day

The email: Click here to view »

Subject line: Summer Sale! Healthy Gut = More Fun This Summer

The brand: GrĂĽns

My thoughts: I love that they don’t just lean on their current summer sale/offer to carry the messaging of the entire email.

They also include a catchy header title, and some concise product information explained with a clean infographic. A simple thing lots of brands could learn from.

Let me know if there’s something specific you want me to cover at some point in these emails.

Until next time,
Victor from Obzia

P.S. If you want a free email account audit and a 60-day roadmap for scaling your email channel, book a discovery call with me here »